|
|
    |
 |
HOME | CAMPGROUNDS | ASSOCIATE BUSINESSES | GALLERY | ALASKA MAP | REQUEST A MAP | MEMBER INFORMATION | LINKS |
 |
STRATEGIC PLAN THE ALASKA CAMPGROUND OWNERS ASSOCIATION
ACOA
VISION OF WHERE THE ORGANIZATION IS GOING The
Alaska Campground Owners Association will lead the state RV park and campground
industry, both commercial and public sector, to provide outdoor hospitality
excellence to the camping public in Alaska. THE
MISSION OF ACOA The
mission of the Alaska Campground Owners Association is to promote the growth,
prosperity, and profitability of its members' businesses and of the RV and
camping industries as a whole. OBJECTIVE
1 Promote
the tourism industry in Alaska and market ACOA members to potential state
tourists and campers to the maximum extent possible. Strategies
and tactics: - Maintain a working relationship with Alaska Visitor
Association, regional tourism
and marketing councils, and the Alaska Division of Tourism to promote camping in
Alaska. -
Maintain a working relationship with state legislators to promote the interests
of members in the state legislative process. -
Publish or update annually a printed marketing tool such as a directory or map
that lists and promotes members' businesses, and distribute this tool to the
maximum extent possible. - Use
the organization to maximize the exposure of members to national marketing tools
available through the National ARVC organization. OBJECTIVE
2 Maximize
the income and minimize the expenses of ACOA members through education and
forming alliances with local suppliers. Strategies
and tactics: -
Publish and distribute to members a quarterly newsletter, and to publish in the
newsletter helpful articles and information necessary to make member operations
more efficient. -
Promote the national Certified Park Operators program of education and training
and afford all members the opportunity to enroll and participate in this
program. -
Explore, promote, and establish strategic alliances with local suppliers to
promote the suppliers' businesses and provide members discounted rates from
these suppliers. -
Promote to members all discount buying opportunities with national suppliers
offered through the National ARVC. -
Provide educational seminars and classes at the state convention and promote
member attendance at the seminars provided by the National ARVC Convention. OBJECTIVE
3 Maintain
a sound and stable organization for members to rely on throughout the life of
their business. Strategies
and tactics: -
Establish and carry out an annual membership drive to maintain a diverse and
wide membership base in the organization. -
Maintain the state organization affiliation with the National ARVC organization. -
Appoint at least one member yearly as a delegate to the National ARVC Council of
Delegates to maintain continuity with the National ARVC. -
Interview and hire as conditions permit an Executive or Administrative Director
who will maintain continuity of administration through the yearly-elected Boards
of Director and organization officers. -
Establish and maintain a member dues structure that provides adequate financing
of organization activities at the lowest possible rate. OBJECTIVE
4 Proactively
influence government legislation and regulatory affairs relevant to the RV Park
and campground industry, guard against unfair regulation, and fight against
unfair competition. Strategies
and tactics: -
Maintain a strong liaison with state legislators. -
Establish, publish, and distribute to appropriate agencies papers that publicize
ACOA positions on important issues. -
Solicit member inputs to identify potential unfair regulations and situations of
unfair competition. -
Fight all levels of unfair competition by using state and local governmental
agencies and procedures to level the playing field
for all parties,
especially in the areas of enforcing regulations and maintaining equal roadside
signage. OBJECTIVE
5 Increase
the quality of camping experiences provided by members. Strategies
and tactics: -
Provide educational seminars at the annual convention. -
Promote attendance at the National ARVC Convention and educational seminars. -
Promote enrollment in the national Certified Park Operators program. - Publish appropriate educational articles in the ACOA newsletter. |
"For Alaska hospitality, look for an ACOA campground."
National Association of RV & Campgrounds
|
